The Nanny Industry in 2025: Our Thoughts and What We're Seeing
As we move through 2025, we're excited to see how the nanny industry continues to grow and change! At our agency, we've been fortunate to witness some wonderful shifts in how families think about childcare, what they're looking for in professional nannies, and how the role itself has blossomed. We'd love to share what we're seeing and our reflections on where things are at right now.
The Post-Pandemic Legacy
Five years on from the pandemic, we're still feeling its positive influence on childcare. Families have taken a fresh look at their priorities, and many are happily embracing hybrid working arrangements. This has opened up some exciting opportunities (and a few interesting challenges!) for nannies:
Increased demand for flexibility: Parents working from home part-time love having nannies who can roll with changing schedules
Collaborative care models: More families are looking for nannies who enjoy working alongside parents as part of a team
Hybrid roles: Increasingly we’re seeing requests for roles that combine Nannying skills alongside PA or household duties
Enhanced health protocols: The hygiene practices we all learned during COVID-19 have become part of everyday life
Skills in High Demand
The nannies who are really thriving in 2025 have a lovely blend of traditional and modern skills:
Emotional intelligence: Understanding and nurturing children's mental health and emotional development
Cultural awareness: Being able to work with diverse families and help children appreciate different cultures
STEM engagement: Weaving science, technology, engineering, and maths into play in fun ways
Outdoor education: Making the most of London's beautiful green spaces for physical activity and nature learning
Digital literacy: Guiding appropriate technology use and helping children develop healthy digital habits
Language skills: Fluency in additional languages, particularly French, Spanish, or Mandarin
Special educational needs (SEN) experience: Training or experience supporting children with additional needs
Creative arts: Music, drama, art, or craft skills to encourage creative expression
Positive discipline techniques: Modern, respectful approaches to behaviour management and boundary setting
The Cost of Living Challenge
We'd be remiss not to mention the economic realities affecting both nannies and families in 2025:
London housing costs: Many nannies find accommodation expenses challenging, which makes live-in positions particularly appealing
Salary negotiations: We've definitely seen a 15-20% increase in nanny salaries over the past three years
Benefits packages: Families offering comprehensive benefits (pension, healthcare, transport) are really standing out to employees
Part-time solutions: More families are discovering nanny shares as a great way to manage costs
Looking Ahead
As we continue through 2025, we're seeing some exciting trends emerging that will shape our future:
Bilingual demand: Growing interest in nannies who can naturally introduce second languages—wonderful!
Specialist roles: Increased demand for nannies with expertise in special educational needs
Extended years: More families are keeping their nannies on for older children, including homework help and activity coordination
Professional development: More nannies pursuing additional qualifications in areas like child psychology, nutrition, and first aid
Flexible working patterns: Rise in term-time only positions and school-hours arrangements to accommodate nannies' personal lives
Our Agency's Commitment
In this evolving landscape, we feel our role as an agency has never been more meaningful. We're committed to:
Rigorous vetting: Making sure every nanny meets the highest professional standards
Ongoing support: Providing resources and guidance to both nannies and families throughout placements
Fair practices: Advocating for reasonable terms that respect both families' needs and nannies' rights
Community building: Creating opportunities for nannies to connect, share experiences, and grow professionally together
Continuous improvement: Staying informed about industry trends and adjusting our practices to serve you better
The nanny industry in 2025 is strong, professional, and essential to London families. Challenges exist with economic pressures and evolving expectations, but what makes a great nanny remains the same: genuine care for children, professional dedication, and the ability to become a trusted part of a family's life. As an agency, we facilitate these important relationships and support the professionals who make a difference in children's lives.
